How to Improve SEO Results with AI-Based Search Engine Modeling

Is your search engine marketing strategy based on industry-wide best practices?

Confused because you’re not getting the results you want?

Not seeing results fast enough?

You may need personalized SEO recommendations that don’t apply to everyone.

AI-based search engine modeling can improve your SEO results with custom solutions.

Without adding more work to your day, AI-powered search engine modeling can:

  • Predict and test SEO algorithm changes before they hit the SERPs.
  • Help you get to the top of the results faster for your target keywords.
  • Lead your organization towards a better personalized and accurate SEO strategy.

Don’t: Rely only on best practices

Search engines are constantly evolving.

Best practices are constantly changing.

Ranking systems and algorithms continue to get smarter.

These algorithm upgrades allow search engines to detect and remove pages with issues and poor user experience from search engine results pages (SERPs).

At the same time, they exchange these deleted pages with new pages that match the true intent of user searches.

What you learned yesterday might be old news by the time you update and implement your strategy.

Don’t just rely on past data and experience

“Any SEO tool will spit out dozens or hundreds of ‘recommendations’, most of them irrelevant to your site’s search visibility,” writes John Mueller in a Reddit thread on Core Web Vitals.

He believes it takes experience to determine which recommendations to act on to produce the most valuable results.

Additionally, Google does not go into detail about the specific ranking factors that shape the SERPs; they just offer a basic guide to how their search engine algorithms work.

This is where vast amounts of past SEO experience come in.

Past experience with SEO can help you recognize trends and hope you’ve hit the nail on the head.

But it can take a long time.

The real question – how long will your search rankings suffer as you gain experience with keywords specific to your industry, chosen search engine, and geographic location?

How much time will you spend working on SEO tasks that ultimately won’t affect your search visibility?

Instead of looking to the past and waiting for your team to be up to date, look to the future with AI-powered search engine modeling.

Do: Leverage the Benefits of AI-Based Search Engine Modeling

So if you can’t rely on search engines to tell you which factors are most important for rankings and the actual results feedback loop is too slow, what can you use to make an impact sooner? ?

Modeling of search engines.

Search engine modeling creates space to run experiments based on data-driven, evidence-based theories, so you don’t have to.

You save bandwidth and increase the ability to implement tested results.

Market Brew’s search engine modeling uses artificial intelligence to create custom models for your target search engine and keywords.

How does search engine modeling work?

Search engine modeling works by reversing the process used by search engines.

It can create mock SERPs for your target keywords based on the trends and algorithm on a given day.

Market Brew analyzes the SERPs against the content placed at the top of the SERPs for a particular keyword search to determine which ranking factors are shaping the results.

Search engine patterns are formed by the current SERPs – allowing them to learn the ranking factors that shape results today.

The result?

The ability to focus on a precise SEO plan that will lead to faster and more measurable results in search rankings.

Know exactly which ranking factors affect your target keywords

First, use AI-powered search engine modeling to learn current ranking factors.

By using search engine modeling, you can determine which onsite and offsite ranking factors have helped your competitors rank high for your target keywords.

Screenshot of a search model in Market Brew revealing ranking factors and scores for each competing website, December 2021.

With this information, you can know exactly how close you are to competitors and what it will take to outclass them.

By prioritizing the tasks that will help improve your SERP position the fastest, Market Brew helps teams close the gap, work on what matters and avoid what doesn’t.

Know which tasks to prioritize

Once you know which ranking factors will have a direct impact on increasing your visibility in search engine results, you will know which tasks to prioritize.