Apple should launch its own search engine to take on Google

According to reports, Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait until January 2023 to do so.

STRONG POINTS

  • Apple is likely to announce a new user-centric web search.
  • Apple could wait until January 2023 to launch the search engine.
  • Tech blogger Robert Scoble detailed the list of things Apple is expected to announce at WWDC 2023

Apple and Google are currently the two dominant forces currently ruling the market. The Cupertino giant can now compete with Google in another field which is entirely dominated by the latter and which is that of search engines. No other search engine even comes close to Google’s popularity, but Apple may soon make things a bit difficult for Google. According to reports, Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait until January 2023 to do so.

Tech blogger Robert Scoble detailed the list of things Apple is expected to announce at WWDC 2023. He predicted that Apple will launch a search engine that will take on Google. Now this rumor is not new, on several occasions Apple has speculated about the launch of a search engine. “Oh, and a new search engine is coming too. Will Siri finally get ‘smart?’ Hmmm,” he wrote in a series of tweets.

Scoble told TechRadar that the information he shared on Twitter is based partly on conversations with sources and partly on inferences. He also told the publication that WWDC 2022 would be the most expensive product launch ever. He also said that the search engine will most likely be announced in January.

Apple is expected to release the latest iOS 16, iPad OS 16, watchOS, macOS 13. The new software update is expected to bring the highly anticipated Always-On Display (AoD) feature. Brands like Samsung, OnePlus and others already offer always-on displays and Apple is expected to introduce them to the iPhone 14 lineup, which is slated for launch in September 2022.

iPhone 14 Pro models should come with 120Hz refresh rate and newer versions would be able to adjust the refresh rate between 1Hz and 120Hz which will save some amount of battery . Thus, the refresh rate will automatically drop to 1Hz when the AoD function is activated.

Tipster LeaksApple Pro has predicted that Apple may launch the M2 MacBook Air and M2 Mac mini at WWDC. The devices will be powered by the M2 chip, which is the M1 chip. Alongside the 2022 MacBook Air, Apple is also reportedly working on a new Mac mini with an M2 chipset and the Mac Pro.